What is informational search queries? Why it is important for content writing ?
Informational search is when people search for content to get more information about any product or service.
Before purchasing, they would like to find more information.
For example, Wikipedia provides informational content for everyone.
When one writes informational content for any product or service, it generates goodwill and authority by writing content to inform.
Informational content improves search engine rankings, as Google prefers content that educates and informs people.
People bookmark high-quality, informative content. They sometimes share it on their social media accounts.
Informational content improves conversion rates as people spend more time on the website.
You can generate time-limited information(needs to be updated frequently) or evergreen information( stays for a longer time).