Top 5 Digital Marketing Trends in 2020
Digital marketing is a process of promoting your brand in the online space. It is an excellent means to reach billions of potential clients in just a few clicks. Also, the fact of this being the most financially successful marketing strategy is worth mentioning. Quality content and maximum promotion on social media help businesses catch maximum eyes.
What are the ways used for digital marketing in 2020?
Chatbots answer the queries of customers on any e-marketplace or service website. They work on the principle of machine learning and data analytics. The data derived from the user's interaction with the site generates an algorithm that chatbots implement while answering website visitors.
Chatbots technology helps both the ends. It successfully satisfies customers and reduces the customer care employee dependence of the firms. Thus, this one is trending technology in 2020.
Alexa and Siri entering the market made voice interaction a useful technology for users who cannot type. It helped them the ability to use advanced devices. Thus, voice search in multiple languages becomes another trending technology in 2020.
E-mail marketing is the best way to reach potential leads—the expenditure on E-mail marketing ROI four times its investment. Thus, this becomes another crucial tool for Digital marketing in 2020.
Social media is a hub to generate maximum leads. Almost 2 billion people worldwide are frequent users of Facebook, Instagram, Snapchat, and various other platforms. Small businesses are opting for social media to promote their services. Quality content in engaging formats like blogs, videos, and offers can help small businesses compete with big corporations. Google understands content, and useful content can help you rank higher irrespective of your company size.
Videos remain on top in 2020. Videos with the quality script, voiceover, and characters remain the first choice for marketing in online spaces.