Link Building Strategy
There is no doubt about link building being one of the most important tactics in increasing traffic to your website or in general in SEO. It is actually a mixture of content, marketing, programming, sales and of course psychology. Guest blogging or guest posting is one of the most common link building tactics. In 2014, however, Google announced that guest blogging is done for good followed by a warning about misuse of guest blogging. Despite this public announcement, a large number of businesses still use guest blogging as a strategy to increase traffic to their websites.
If done with effective means, guest blogging is the best way to build links and gain a higher place in Google. So what exactly is guest blogging?
Guest blogging is one of the common terms in digital marketing and means publishing of content on other websites and linking it to your own website for promotion. This, in turn, improves search engine rankings.