Google is very specific about the link quality that points to your site. Make sure the main objective of link building is to give information and adding the valuable audience to your site. Here are a few of the tips for link building strategy through guest blogging:
- Choose relevant sites for writing: Choose a site which already has quality content and links on them. Also, check for the traffic on the website you’re collaborating with along with its visibility.
- Try to maintain the anchor text ratio by using various tools.
- Write the content keeping in mind the audience and not SEO.
- Don’t post the same content on different guest blogging sites instead create unique content adding more value to your target audience.
However, building links using guest blogs might include some challenges including choosing a suitable content for posting and getting the approval of top guest blogging sites. So guest blogging using the link building technique is good for attracting the target audience if done following ethics and Google’s guidelines.