Coronavirus: Effects of COVID-19 on Remote Work Culture and Digital Content Marketing Ecosystem
Coronavirus has impacted a lot of people worldwide. Corono Virus Began in China but is spreading rapidly to other countries too. Coronavirus is a family that has a vast number of viruses causing illness. The Novel Coronavirus or COVID-19 is a new type of disease that had never affected human beings earlier.
The situation due to the Corona Virus is critical worldwide, causing deaths, illness, quarantines, and panic across the globe. The scenario has had a high impact on the world economy too. The fact that it is highly contagious has added to the woes.
Many top Companies of the World, like Apple, Google, Twitter, JPMorgan, have advised their employees to opt for work from home. Companies aim to test remote working practices to safeguard the health of employees without hampering work.
In such a grim situation, what should businesses do? With an increased reluctance of people to step out of their houses in most countries for buying goods, Companies could suffer.
A shift in the overall marketing or selling strategy of Companies is needed here. Retail sales have gone down while online sales have increased in the phase when people want to avoid crowded places and stay at home.
The digital marketing strategy of your company could save you from huge losses in the present situation. The content marketing strategy for your brand with sensitivity towards the predicament of the general public could help you reach their heart.
A responsible public awareness campaign, along with the right content marketing, will ensure you fulfill your corporate social responsibility along with brand awareness.
The World Health Organization has created online tutorials and useful content about COVID-19 on its platform for emergencies, OpenWHO.org. Communicating the right content to people worldwide is essential in times of panic and misinformation through rumors.
It is a responsibility for all the people who have the power of the content web world in their hands.