Copy Writing and Content Writing: Is a Copy Writer and Content Writer the Same?
Copywriting and Content Writing are quite similar but not entirely the same.
Both the professions include the creation of write up, followed by content selling.
What differentiates a Copy Writer and a Content writer is the purpose and style of writing content.
A Content writer creates content to inform, educate, or entertaining the reader.
Yes, it should be aligned with the strategic and marketing goals. But the main focus is on making engaging and quality content.
A copy writer writes to create branding by focusing on the Company, products, and services. In other words, it is advertorial in nature.
Anyone creating quality content can be a content writer, while copywriter writes marketing copies.
However, there is plenty of opportunity in content writing as well as copywriting. According to your niche, you can choose the most suitable writing jobs for you.